Monday, August 22, 2016

Would You Hire this Lawyer After He Lies to You?

Is this lawyer lying or innocently stretching the truth?

This ad in the Yellow Pages is titled “I Can Address All Of Your Legal Needs”.

The quotes imply that the words come directly from the lawyer. The lawyer’s name is in the ad but I’ve blocked it to protect the guilty. This appears to be a solo lawyer firm because there is no firm name – only the lawyer’s name.

The point is that this individual lawyer claims that he can address all of your legal needs. That’s simply ridiculous. No individual lawyer could possibly address ALL of the legal needs of every viewer.

A major law firm might justifiably claim that because they have hundreds of lawyers specializing in all aspects of law.

The three bullets list real estate, family law and civil litigation. Then there’s a strange stew of commercial litigation, wills, powers of attorney, corporate and commercial law…

My questions are:

  • What do you specialize in?
  • What are you really good at?
  • Who is your best prospect?
  • What problems can you fix?

The nagging question is “Why did you lie to me?” “Why did you claim that you can address ALL of my legal needs?

Would you hire a lawyer whose first message to you is a lie?

This Yellow Pages ad is as believable as the yard sale notices that claim “something for everyone”.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter Share/Save/Bookmark

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