Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark.
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The short answer is to network with the
right people and follow a simple yet effective networking system.
The most common mistake is to believe that
your network should be composed of potential customers, i.e. prospects. There
might be some prospects in your network but don’t build your network on that
Instead build your network with people who
might introduce or refer you to prospects. Why? Because that approach leverages
the power of those connections to spread your value. The contacts in your
network can become marketing agents for you. Naturally you need to build
relationships with those potential marketers.
Some contacts are better connecters than
others. The best connecters could provide you with many leads over time. For
that reason you need to build the relationships. But you might not know which
contacts will be most helpful.
For that reason you need to follow a
simple, effective and efficient system for building those networking
guidelines to follow
A productive network is based on people who
are willing to help you. This means that you must first help them. Give before
you get and don’t begrudge it.
Stay in touch with your network. Use more
than one method of connecting. This might include a mix of email, web posts,
phone calls, formal events and coffee meetings. The most valuable contacts need
face-to-face contact. Be sure to demonstrate value with each connection that
Create and maintain a database of your
network contacts. Record the contacts and be sure to note the details of each
connection, especially when you plan to connect next.
Networking is an imperfect process. It’s best
to follow a simple system that works well for you. Remember, someone you know
can connect you with someone who wants to buy what you offer.