Have you watched some networkers stumbling around at a networking event? They don’t know what to say when they meet a new person. They don’t even know how to answer when asked a question.
You stumble upon the networking genie-bottle. You rub the bottle and out pops the networking genie.
The genie informs that you can create your perfect network. Instead of the ‘three wishes’ you get to wish for the three perfect contacts in your perfect network. You only need three people in the perfect network. It would save you a lot of time and money and sharpen your focus.
So imagine if you could create a perfect network of just three people. Who would you want in your perfect network? The genie is waiting for your answer. Genies are not patient creatures. Neither would you be if cooped up in a magic bottle.
Hint: Don’t ask for three clients.
Instead ask for three very different people. Each of them is valuable to you in their own way. Together they make the perfect network for you. Think about the true purpose of your networking.
Your Perfect Network – only three people
A The Client who buys from you, will write a powerful testimonial and is there for reference.
B The connector who never buys from you - but who sells to your favorite type of client and is well connected. This person’s word is trusted and priceless. This person will only recommend you after they trust you. If you are smart you will invest a lot to build their trust.
C The socializer who seems to know everybody and everybody likes him. He can make tons of connections. Most don’t pay off because they are made on social value. But this person likes you and speaks well of you and will introduce you to everyone.
If you find the networking genie – ask for those three people.
If you can’t wait to find the genie – then find those three people on your own.
George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter