How to Get Your Story into the Media
How to get your story into the mainstream media
Timing is important. August tends to be a slow news month. Submit your story because there is less competition. Between vacations and reduced business activity there's less news. The media is usually short-staffed because of vacations. If you can make their job easier, you can get preferential treatment.
What does that mean? Instead of sending a News Release,write the story for them.
The easiest way to do that is to write a list. The list should offer readers, viewers or listeners information about the industry or product (or service). Don't write about your company and DO NOT send a blatant advertisement. Your goal is to have your name and company name appear as the expert quoted by the media.
A list could contain between three and ten items. Each point could vary from one sentence to a short paragraph.
Here are seven types of lists and ideas to help you write: