Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark.
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The best way to connect is face to face.
But you need to justify the face to face meeting.
Connecting on Social media shouldn’t be
the goal. It could be the early steps in a progressive process of building
relationships. The next step might be a phone call or a face to face meeting.
But getting to step one doesn’t ensure
that you get to step three. Each step has a go or no-go decision. You need to
build trust and interest.
Imagine this scenario. You connect with
a new person through online or live networking. That’s the first step in
networking. The next step might be a phone call which might lead to a coffee
Some people are social butterflies who
are willing to meet with anyone. That is not I. I want to know why I should
invest my time with you before we meet. That doesn’t make me anti-social. I
simply prefer to know the purpose (and possible return) before I invest my
resources. Time is the most valuable resource.
Here is an example of a conversation I
had with a person who I connected with online. This led to a phone call that
went like this:
Me: Hello. Glad to connect. Tell me
about your business.
Other: Let’s meet for coffee. When is a
good time to meet?
Me: First I want to know why we should
meet. At this point, how do you think we might help each other?
Other: I need to meet with you to
Me: Can you tell me what you do or sell?
Other: I prefer to show you that in
Me: I’m confused and getting frustrated.
What’s your 30 second message?
Other: I don’t have one. You need to see
the products. It’s visual.
Other: We’re on the phone now. Tell me
why I should meet with you?
Other: You can’t get a haircut over the
phone. Is it a matter of timing?
Me: No it’s a matter of time and priorities.
You can’t or won’t tell me why we should meet. I don’t want to get clipped so
As you can imagine that was the end of
the phone call and we didn’t meet. There was no reason to meet.
Prospects don’t meet with you because
you ask them to meet. They meet when they see a compelling reason to meet.