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How to Promote Your Programs, Events, and Product Launches on LinkedIn
How to Promote Your Programs, Events,
and Product Launches on LinkedIn
If you sell to business or individuals
who work (or want to work) in business then you should promote your business on
How do you do that?
Here are five legitimate ways to promote
The easiest way to promote on LinkedIn
is to post a notice in your status update. That automatically displays on your
portfolio page and goes out to everyone that is connected to you. You can
include a link to a webpage in that update.
Whether you are connected to 100 or
1,000 people on LinkedIn you can always send direct messages to them. Don’t
send a mass blast. It’s best to send to them one-at-a-time so it appears more personal.
This is time consuming (cut and paste) but it can be worthwhile.
Post your promotion in the groups to
which you belong. Depending on the group rules you might be able to post in the
Discussion area. Worst case – you can always post in the Promotions area of the
Your Own LinkedIn Group
If you have established your own group –
you made the rules. You most likely wrote those rules to include your own announcements
– so go ahead and post. If you haven’t created your own group then you might
consider doing that because it’s free.
LinkedIn has its own banner advertisement
program. You can target the audience by several factors including geography,
industry and job title. You only pay per click and it can be cost effective. Of
the five options this is the only one that might cost you.