Thursday, August 15, 2013

How to Promote Your Programs, Events, and Product Launches on LinkedIn

How to Promote Your Programs, Events, and Product Launches on LinkedIn

Promote Events on Linkedin

If you sell to business or individuals who work (or want to work) in business then you should promote your business on LinkedIn.
How do you do that?

Here are five legitimate ways to promote on LinkedIn:

Status Update

The easiest way to promote on LinkedIn is to post a notice in your status update. That automatically displays on your portfolio page and goes out to everyone that is connected to you. You can include a link to a webpage in that update.

Direct message

Whether you are connected to 100 or 1,000 people on LinkedIn you can always send direct messages to them. Don’t send a mass blast. It’s best to send to them one-at-a-time so it appears more personal. This is time consuming (cut and paste) but it can be worthwhile.

LinkedIn Groups

Post your promotion in the groups to which you belong. Depending on the group rules you might be able to post in the Discussion area. Worst case – you can always post in the Promotions area of the Group.

Your Own LinkedIn Group

If you have established your own group – you made the rules. You most likely wrote those rules to include your own announcements – so go ahead and post. If you haven’t created your own group then you might consider doing that because it’s free.


LinkedIn has its own banner advertisement program. You can target the audience by several factors including geography, industry and job title. You only pay per click and it can be cost effective. Of the five options this is the only one that might cost you.

PS: This is my Linkedin Profile George Torok Power Marketing

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing  
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