Wednesday, April 03, 2013

Power Marketing Tip 54: Who Loves You, Baby?

Who loves ya Baby?
Who Loves You, Baby?

In the 1970's police TV drama, Telly Savalas as Lieutenant Kojak's trademark line was "Who loves ya, baby?"

That's a good question for marketers and business owners to pose.

Who loves you?

When was the last time you pondered that question? Look at it again and notice that the question is not "Who liked you?" It is not "Who was satisfied?" The disturbing question is "Who loves you, baby?"

If you are a small business, you should be able to name names. And if you are the business owner you'd better know those names and understand why they buy from you.

If you're part of a large corporation you might need to check your database to look up those names. They might be members of your "Best Customers Club".

In either case you need to be able to describe those lovers in terms of demographics, econographics, socialgraphics and especially mind sets.

Every successful business will have customers who love you. They will go out of their way to buy from you. They will rave about you behind your back. They will forgive many of your mistakes. Like any lover they will keep coming back for more. Like any lover they want to be appreciated.

These are the most important assets that you have. They will give you money and they will help to promote your business. They will drag new customers to your door. You'd better know them well and treat them special.

The second question is "Who hates you?"

The answer is "Who cares?" Don't worry about these people. They will never buy from you - no matter what you do. Don't waste your time, money or effort trying to convert them. If you inspired some folks to love you, you also raised some hate along the way.

The sign of a strong brand is one that attracts a strong following of lovers while inciting a cluster of haters. For example, as popular as Apple is, there are people who swear they will never buy an Apple product.

So, Who loves ya, baby and what do you know about them?

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter Share/Save/Bookmark

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