Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark.
Enjoy the marketing insights, tips, and strategies on branding, media relations, promotion, networking and personal marketing. Add your comments.
It’s impossible to ignore the Social Media crusade. Perhaps
you received business through Social Media contacts and activity. I admit that
I’ve made interesting new contacts, renewed old friendships and generated business
through social media.
However, I’ve received a lot more business and recognition from
sending hand written notes. The two best messages to send via hand written note
are thank you and congratulations. Thank you for your business, help, referral,
testimonial, patience, gift…
Congratulations on your achievement, recognition, new
venture, milestone… The prompting for the note could be personal or business.
Here’s why you might consider sending hand written notes.
Your note will stand out which means it will be noticed and
remembered. Very few people are sending hand written notes so you will be
different from the rest.
The open and read rate is much higher than for email or
other avenues of digital messaging. Most people will promptly and eagerly open
the envelope to see what the note says.
It’s low tech, which means that it’s simple to do and easy
to follow through. You don’t need to register for expensive classes on how to
use this tool or hire consultants to do it for you.
It’s your handwriting. What could be more personalized than
that? There’s character in your handwriting that can never be captured by Arial
or Times Roman. It doesn’t matter if your handwriting is sloppy as long as it
is legible. The secret is to slow down when you write that note.
It’s handwritten so people realize that it’s personal and
written from you to them – one-to-one. We never really know about your digital
messages. They could be mass messaging or cut-and-paste.
Opening the envelope and holding the note, is tactile which
means that it stimulates an underused sense.
This marketing device will never be hijacked by Google or
Facebook. You could order custom printed stationary or you could buy a package
of plain note cards and envelopes.
The next step for you is to make it a daily or at least
weekly habit to send notes to clients, prospects, associates, staff and other