Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark.
Enjoy the marketing insights, tips, and strategies on branding, media relations, promotion, networking and personal marketing. Add your comments.
of the best ways to become known as the expert is to write. You could write to or
for newsletters (association, corporate, community), newspapers (community,
business, trade, weekly, daily), or magazines (general, trade, association,
Write a letter to the editor
is the easiest way to be published. Watch for an issue that you feel strongly
about or that touches your business. The issue doesn’t have to relate to your
business. This is just a chance for people to know you. Take a stand. If you
can make your communication funny, that is even better. Write it well. The
editors will correct grammar and edit for length. Sign the letter with your
name and a moniker that you like, or your business name. If you find nothing
gets your juices flowing enough to write a letter of opinion, write to the
editor to say what you like about the publication. They always print those
Write a letter to a
columnist or writer
columnists never get mail, and they will love you if you write them a letter.
Pick a columnist that you like. If you like them, there is a pretty good chance
that they are similar to you in some way, and they will like you.
Write an article
if you think you can't write, write. Then edit your work by rewriting it again
and again, until it sounds good. No one will ever know how many times you
rewrote. When you admire a movie you never judge it by how many takes it took
to get the shot, or by the film left on the editing room floor. When others
read your article they see only the finished product, not the rewrites.