Monday, August 20, 2012
Passion Billboard Advertising - So What?
That's a powerful attention grabbing word.
And then I was confused.
What are they selling? What are the benefits? Why should I care?
Bracelets? Is this a jewellery store? What is the name of the store?
There was a split second of interest followed by confusion and frustration.
George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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