Monday, July 30, 2012
Wet Basement ?
When you advertise on a billboard remember that you only have a few seconds to catch the attention of your prospects.
You are most likely to grab attention by addressing their current pain.
If you were driving by this billboard while experiencing suffering with a wet basement at home, you'll pay attention and note the contact information.
If you don't have a wet basement you won't pay attention and you were not a prospect.
George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter