Monday, July 02, 2012

Do You Really Want the Cheapest Price?

Remember the Lada?

Cheap - Cheap - Cheap!

Russian made car. First imported into Canada in the 80's. People referred to it as a throw-away car. Use once then discard. The resale value of a used Lada was nil - nada -nyet.

The car didn't last.

Why? Maybe people didn't really want cheap.

People say they want the lowest price when they don't know what to say. Perhaps they are afraid to admit their wants and desires. When they are confused with buying options they can say, "The price was too much." Whey they see no difference in the competition they will compare price.

Curious, the Lada failed. Yet Porshe, BMW and Ferrari are still around.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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