Wednesday, May 16, 2012

Wimpy Braille Burger Marketing Unfair to Competition

In this video, my friend Geoff Ramm reports from South Africa with this example of clever marketing from a Wimpy Burger.

It's an example of how you can take advantage of the misfortune and mistakes of your competitors. Apparently one of the other hamburger chains asked a blind person with his seeing eye dog to leave the restaurant. That story was splashed in the media with lots of bad publicity for that chain.

So what would you do if you were the competition? Would you politely say, 'what a shame', or would you jump on the opportunity to take an unfair advantage over the competition?

Look at how Wimpy took the unfair advantage. Thanks to Geoff Ramm for this video report.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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