Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark.
Enjoy the marketing insights, tips, and strategies on branding, media relations, promotion, networking and personal marketing. Add your comments.
Personal marketing is about marketing your personality.
number one thing you can do to sell yourself is to smile more. Smile when you
greet your clients. Smile when you enter their place of business. Smile at the receptionist
when you ask to meet your contact. Smile when you say your name. Smile when
they give you the order.
Smile even when you don't get the business. (That's a
tough one, but it's important.)
Smile when they are talking. Smile when you describe
your services. Smile - don't look guilty when you tell them your
price. Smile when you are on the phone. Smile when they hand you the payment - don't leer, just smile.
smile conveys confidence in yourself, your product, and your company. A smile
builds trust. We would rather do business with a face that smiles than one that
frowns. When I line up at the grocery store, I will go to the checkout with the
friendly cashier, even if it has the longest lineup.
the global marketplace, a smile is the one gesture that is understood in any
language, in any culture. And smiles are infectious. When you smile, others
will smile back at you. Try it; it's hard to resist.
When you smile, your brain
releases endorphins that make you feel good. Imagine that. Every time you
smile, you make yourself and others feel better.
Your smile is your best tool for personal marketing. What could be more personal in marketing you?