Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark.
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president of an oil company remembers going shopping with his dad for a new car
when he was a young boy. His father's business had done well and they were
going to buy a brand new Cadillac.
They entered the showroom, both of them
proud and excited. They smiled as the salesman approached them.
Then a strange
thing happened. As the expectant salesman got closer, the smile on the father's
face disappeared, and he reached down, grabbed his son's hand, turned around,
and marched out.
The boy was almost in tears. “What happened, Dad? Why did we
leave?” His father barked, “I’ll not buy an expensive car from a man with a
soiled shirt.” It seems the negligent salesman had worn his shirt at least two days in a