The first post was six years ago - March 2006. When I started this blog I had no idea where it would lead me nor how long I would stick with it.
This was my first blog and I entered the blogosphere as a marketing experiment. The question on my mind was, "How will this help my business? The second question was, "How will I measure that?"
I can't put a number on it, but I believe it has been worthwhile. Here are some of the benefits that I've realized from blogging:
- New clients, followers and connections
- Revenue from advertising and product sales
- 500 published pages of material
- SEO enhancement of my websites
- Posts that I can point clients and prospects to with specific examples
- Received encouragement, questions and insights from readers
- Media interviews because of my published opinions
- Deeper understanding on issues because of the desire to write valuable content
Writing helps you explore topics deeper and clarify your thinking. Writing articles forces you to compose 500, 800 or 1,200 word essays. Blog writing allows you to post a thought in as few words as it takes. It could be 50, 150 or 300 words.
There are many times when a blog post has helped me deal with a client's business issue or unexpectantly supplied an example for a speech.
There were times when the frequency of posts slowed down and I wondered, "What's the point?" You might have noticed that in recent months I've attacked this blog with renewed vigour and purpose.
I've made it to 500. I'll keep going.
Do you write a blog? How is it working for you?
George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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