That's one powerful advantage that you have over the large corporations. They can't be personal so they try to compensate by spending tons of money on advertising. You can't compete with their budgets. But you can compete using your strengths and still win.
As an individual or small business you have the advantage of being able to use personal marketing. The bonus for you is that personal marketing doesn't need to cost much.
What are the 3 keys to personal marketing?
1. Be personal
To be personal means treating customers as people. Call them by name. Smile. Engage them in conversation - not just for selling to them. Discover some personal information about them. How can you personalize your service to please them more? Keep track of that in your database.
2. Have a personality
3. Exude confidence
Personal marketing is a powerful marketing strategy that is available to you. It can be both profitable and fun. Use it!
PPS: Forward this tip to your associates.
PPPS: Thanks for your comments and feedback.