Thursday, January 26, 2012

Why consumers prefer 70 items for $29 and not $29 for 70 items

Facts might not matter as much as presentation.

You probably suspected that.
Presenting item quantity information before price (70 songs for 29 dollars) may make the deal appear much more appealing than if the price were presented first (29 dollars for 70 songs ).


That's a curious result form this marketing study.

Learn more here


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