Tuesday, December 20, 2011
That engaging line marked the begining of an old story. Although many of us might recognize the line few might know the author, Edward Bulwer-Lytton, or the title, Paul Clifford. It was published in 1830.
The point is that stories capture attention and good stories are remembered. Stories are powerful marketing tools.
Now there is scientific proof of the effect of stories on the brain. Read about Your Brain on Stories at the Neuromarketing blog. Note the report about how they used MRI to measure the effect of story telling on different parts of the brain.
Notice how the story about the Snow blower add on Kijiji that went viral. The well written ad captured attention because it was written in a story telling manner.
Read the Huffington Post report about Kijiji Snowblower Ad From Moncton, New Brunswick: Genius Ad Offers Chance To 'Punch Snow In The Throat'
Back to where we began. What's Your Story?
If you aren't telling your product/business/career story, perhaps it's time to start.