Wednesday, October 20, 2010

New Store Launch from Somebody??

Somebody is launching a new retail outlet in Burlington, Ontario at Walkers Line and Upper Middle Road.

Somebody has been building this new location for over three months. I run past this location three times a week.

Somebody is spending lots of money to acquire and construct this new building at a major intersection.

Somebody is probably hoping for a good return on their investment. That's what any business investor wants.

Somebody is keeping this new location a secret. There are no signs indicating who is "coming soon". Keeping secrets are not a good marketing strategy unless you make a big deal about your secret receipe like KFC. There is nothing to indicate who is opening in this new location and I find that strange.

My questions are "Who?" and more importantly "Why?"

Both questions are sparked by my curiosity. If I'm curious than perhaps hundreds or thousands of people who pass this location every day might also be curious. Curiousity is a good lead in to marketing. And at some point you must answer the curiosity to make the connection with your prospect.

Curiousity unaddressed is simply frustrating.

It has a drive through so I'm guessing that it is either a bank or a franchise restaurant. Banks are more arrogant so that's my bet. I can't believe that a restuarant could be so stupid to miss the opportunity to promote during contruction.

Why would any business miss such an easy marketing opportunity to promote it's new location? Uncertanty? Arrogance? Insensitivity? Poor planning?

What do you think?

PS: I'll let you know what shows up.

George Torok

Marketing Speaker

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George Torok said...

Is the CIA opening a new branch in Burlington?

Debbie said...

haha we drive by this every day and ALWAYS look to see "what's coming" its driving me nuts!

George Torok said...

Big surprise. It turned out to be First Ontario Credit Union.

Also curious that I saw nothing about a grand opening or open house.