Monday, September 20, 2010

Return My Call Please

Do you wish that more people would return your phone calls? Do you know why they don’t? What to you need to do differently to get more of your calls returned?

Okay. Let’s deal with one question at a time. If you are making sales calls and leaving messages then one of life’s frustrations can be not hearing back from people.

Do you wish that everyone would return your phone calls?

Not necessarily. You only want the right people to return your calls. You don’t want to waste your time with people who don’t want or can’t buy what you are selling. So those folks are doing you a favor by not calling you back. In fact your message should dissuade them from calling you back so you don’t waste time with them.

Encourage the right people to call you by leaving a message that states your unique benefit. Be clear on who you want to call and their interests.

For example, don’t leave a message that simply states your name and phone number with the message, “Call me”, “It would be great if you call me” or “I’d appreciate your call”.

Those messages are vague, rude and annoying. It’s ineffective, because there is no reason to call. Adding “please” doesn’t make it more appealing to call you.

The main question in the mind of the listener is “Why?” The second question is “What’s in it for me?” When you leave a voice message you must answer both of those questions if you want prospects to call you. The resulting conversation will already be heading in the right direction.

Consider these examples:

“For a no-obligation quote to re-shingle your roof call us.”

“Leaky pipes and backed-up toilettes are stinky situations. Arrange your annual free system checkup to avoid messy disasters.”

“How much did you spend on advertising last year? Do want a better return on that investment? Call now for a free evaluation of your advertising choices.”

“Does your business experience highs and lows? Learn how we can supply trained staff when you need it without the costs of hiring and firing.”

Add your phone number. Say it slowly and repeat it to make it easy for people to write it down.

That whole message can be delivered it about 30 seconds or less.

Notice how each message clearly defines who will benefit from your service and why they would want to call.

Do that and you will get more of the right prospects calling you.

George Torok
Power Marketing


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