Sunday, July 04, 2010

Strategic Positioning: What is it?

My new presentation on Strategic Positioning went very well. It was a workshop format for about 20 owners of medium sized businesses.

This was less about me speaking and teaching then it was about asking probing and disturbing questions. That type of presentation is always a little scary for me because I don't have the answers - only the questions.

The business owners realized that they must find the answers. That was an "ah-ha" moment.

Some of the issues and questions that we explored:

How to recognize the difference between acute and chronic problems and the connection to changing strategy or tactics.

Where are you now in terms of current strategy whether on purpose or by circumstance?

Five competitive forces that play with your strategy.

Identify your resources and how to leverage them.

How can you quickly generate a lot of creative ideas on demand?

What can you do in each of the four quadrants to develop new markets and products?

Some marketing strategies and tactics to consider.

This was a serious group of business owners yet we still had some laughs. I was impressed at the depth of discussion and exploration that we accomplished in this session. Of course no one-day workshop fixes anything, especially on the topic of Strategic Positioning - so everyone left with plenty of take-aways and homework for their business.


Comments from the business owners about this program on Strategic Positioning

"George takes complex business challenges and provides simple actionable tips to tackle them."

Kevin Hiebert, President, Cell-A-Net Printer Services


"Invaluable perspective on leveraging business through effective marketing."

Bob Alsip, President, Convenience Group Inc.


"Clear route map to establish a realistic strategy."

Paul Herman, President, Firwin


"I enjoyed the presentation because it forced me to think of my business from a 10,000 foot view. I will use this opportunity to build a stronger company."

Chris Giles, President, Dyamic Connections


George Torok

Strategic Positioning

Executive Briefing for Business Owners


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