Be the First
Houdini was bold. He issued challenges to prisons around the world challenging them to try to restrain him. He then visited the prisons that accepted his challenge and escaped from them. He was a showman. He dangled upside down from a crane over New York City while escaping from a strait jacket and chains. He looked for unique ways to be the news.
Houdini was provocative. The publicity photo of him that was most often used shows his muscular body almost nude - draped in chains and locks. That photograph must have attracted women and interested men.
You can’t plan this one but it does contribute to the brand - but not always. Harry Houdini died under mysterious circumstances. He was an extremely fit man who died after a punch to the stomach. He had issued a challenge that he could take any punch to his stomach. Something went wrong and he died after an over-eager challenger punched him.
This method also worked to promote the personal brands of Elvis Presley and Bruce Lee. This is an effective way of enhancing the brand. But you don’t need to do this to build your brand.
What can you learn from Harry Houdini, the world’s greatest escape artist, about creating and sustaining your own personal brand?