Saturday, December 19, 2009
Every marketer dreams of themself as the marketing hero. This was one of those moments. My face on a billboard. I was one of a few marketing experts that were speaking at a conference in Karaj city in Iran. While driving to the city of Karaj we were excited to see our photos on a highway billboard.
When we arrived at the conference centre in Karaj, we were greeted with the super star treatment - red carpet, photographers and videographers.
And after our presentations we were mobbed for autographs and photographs.