Friday, September 11, 2009

Grand Parents Day

Sunday September 13 is Grand Parents day. Do something nice for your grandparents.

Here is a good example of filling the valleys in your business cycles.

In the flower business you probably have four main sources of income:
  • Mother's Day
  • Valentines Day
  • Weddings
  • Funnerals

What can you do to fill in the valleys between?

Find other days or events to leverage your business. Ken Bolt of Brant Florist in Burlington, ON is a savy online marketer. Check out his website at

He promoted Grand Parents Day on his website and sent colorful reminders by email to his list. Most likely Grand Parents Day won't come close to Mother's Day for flower sales but I bet that it will be better for Ken Bolt than most others.

What creative promotions can you do to fill in your valleys?

George Torok
Marketing Expert and Author
Marketing Speaker



Grandchild Connection said...

This was truly delightful. Thank you for sharing :-) I would like to share the news about an incredible new service that strengthens the bond between grandparents and grandchildren. Grandchild Connection allows distant grandparents and grandchildren to develop close, meaningful relationships by utilizing today's technology of video conferencing. As part of the "VideoVisit" experience, we coach grandparents in educational and social activities that enhance the bonds they share with their grandchildren, and we provide the tools to achieve that end. We have launched our website today, National Grandparents Day, September 13th, 2009Come visit us @

florist said...

I will have to agree with this for four main sources of income
* Mother's Day
* Valentines Day
* Weddings
* Funerals

but what about secretary week for creative promotions?