Tuesday, August 04, 2009

Power Marketing Tips 25: Be Bolder

Power Presentations Tips 25

Be Bolder

Now is the time to be bolder in your marketing.


Because many businesses are doing just the opposite. They are cutting back on their marketing and taking a wait and see approach. Some of them are even hiding and dropping out of sight.

By being bold in your marketing you can leapfrog ahead of those cautious folks. This is the lap where you push while they hold back and you will leave them in your dust.

According to Global Trends Expert, Warren Evans, "Most markets will look very different when this recession ends." The lineup of players might look like the whole team got traded.

The last thing you should be doing right now is snoozing.

Be bold. Be daring and take the offense.
Offer more value to your best clients.
Differentiate yourself more clearly.
Take a strong position on a nagging issue in your industry.
Be more vocal and visible in the marketplace.
Be willing to offend your competition and undesirable clients.
Talk about the big elephant in your industry that everyone else is ignoring.
Do the thing that your competition is unwilling to do.

Consider this - the reason we have a recession is to remind people that the way we were doing things wasn't working.

Those who want to survive must change. Those who will win big are those who make drastic changes. There are plenty of naysayers, whiners and profits of doom. Here's your opportunity to be a market leader.

George Torok
Power Marketing

PS: Tell me how this marketing tip helps you.


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