Thursday, May 07, 2009

3 Reasons That Numbers Sell

Have you ever noticed that subject lines with a number in them are more likely to be read?

Comunication Capsules
By Lynda Goldman

For example, "10 Ways to Attract Customers Using Case Studies" captures your attention much more than "Attracting Customers Using Case Studies."

Why? Here are 3 reasons that numbers sell.
3 Reasons that Numbers Sell

1. Numbers arouse curiosity. The person sees the number, (in this case, the 10 ways to use case studies) and immediately starts to compile her own list of ways to use case studies. Then she wants to compare her list to yours, and see if she missed anything. If she can't come up with 10 ways, she's curious to know what they are.

2. Numbers provide a focus for the reader, and a specific promise. The writer has to make sure to fulfill the promise, and deliver the 10 ways.

3. Our brains take in information in groupings more readily. When we see the number 3 or 10, it's very easy for that message to come into our brain and we stay more receptive to it.Bonus tip (and the reason I presented 3 tips instead of 4): Odd numbers seem to work better than even numbers, maybe because they appear to be more scientific and legitimate. That's why Listerine kills 99% of germs instead of 100%.

However, the number 10 is always a winner! (So now, if you'd like 10 Ways to Attract Customers Using Case Studies, just click on the link on the top, to the right.)

Warmest wishes,

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