If you want to get more of your email opened then read this study from Marketing Sherpa.
MarketingSherpa recently pored over a year’s worth of data on our weekly newsletter subject lines. We learned a lot about what we’ve been doing right, and what could use some improvement. We wanted to share our findings with you – our faithful readers. Check out the four big takeaways and take advantage of our subject-line ‘Aha!’ moment.
The year long study indentified the four best ways to improve readership of emails. Here is an excerpt on the first tip.
Takeaway #1. Show value in the first two words
Sherpa’s top subject-line performers showed that pushing the value of a particular newsletter in the first two words was optimal. Meinhart recommends having your subject line writer focus on what *exactly* those first two words should be.
To illustrate the importance of those initial words, here are the 10 top-performing subject lines in the 12-month time period:
- Top 12 Email Newsletter Mistakes
- Simple Email Link Change Lifts Clicks
- CAN-SPAM - Must-Know Updates
- Best Time to Send Email: Test Results
- 6 Actions to Lift Clickthroughs: New Data
- Your Copy of Annual Email Study Results Enclosed
- HTML vs Text: Which Works Better?
- Newsletter Design Exclusive Data
- Email Audit PDF: How-to & Checklist
- How to Conduct Email Surveys
Read the rest of this study at Marketing Sherpa.
Free acess to this report is open until Decemeber 2, 2008.
Co-author of Secrets of Power Marketing