Monday, December 08, 2008
What a Difference a Decade makes to Marketing
Imagine that you could continue to market successfully the same way for ten years. Do you like that thought? Well delete that daydream because it just isn't so. Welcome to marketing 2008. It's more threatening, more promising and more exciting. Buckle your seatbelt, take your motion sickness pill and be prepared to be amazing. Because that is what you need to compete today.
Still the Same
Of course some things remained the same. Let's establish our foundation before we venture into the swirl of the Time Tunnel.
The fundamentals are the same. That's what makes them fundamentals. Marketing is still closely intertwined with selling and the purpose of marketing is to help you sell more. Marketing and selling are both strategies to help you make a profit. In fact marketing was and is a fundamental responsibility running through every function of your business.
Read the rest of What a Difference a Decade Makes to Marketing
PS: This article was originally published in the January 2008 10th anniversary issue of Enterprise Magazine.