Sunday, November 09, 2008

Be a Name Dropper

Be a Name Dropper

What's in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions - you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood…he said he'd be back). You know the money has no relation to their "acting" ability. It is the name that is valuable - the name that sells.

Imagine if you had the power of these names promoting your business: Tiger Woods, Wayne Gretzky, Lance Armstrong, Venus Williams, William Shatner or Celine Dion. Some companies paid millions to associate their products with these names. Why? Because there is something special in a name. A name conveys credibility, acceptance and emotional hunger. I want to be like him or her. It is like a zombie trance - "Tiger Woods wears Nike - I must have Nike".

"I don't know the key to success, but the key to failure is trying to please everybody."
Bill Cosby.... read the rest of Be a Name Dropper.

George Torok
Personal Marketing
Power Marketing

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