Friday, August 01, 2008

Website Marketing: One way links

Website marketing: One way links

Links to your website help people find your site from the site that linked to you and more importantly improve your status in the search engines.

The thinking is that if other websites link to your website, the other websites must think that you are an authority on your topic.

However, the reality is far more selective. All links are not equal. Some links are more valuable than others.

These things make the link to your site more valuable:
The site that links to your site is on a related topic.
The site that links to your site is a higher Google page rank.
The site that links to your site only links to other sites of related topics.
The page that links to your site has a reasonable number of links. Somewhere less than 100.
That site is linking to you without you linking back to them - called one way links.

That last factor - one way links - is tough to get. Yet it is valuable because the search engines thinking is - if you have inbound links without outbound links to that other site it must be because they really love you. It's preceived to be more that a dirty trade of favors.

Too many "web marketers" email you asking to trade links with you. There's little value if the topics are unrelated, their link page has hundreds of links, those other links are unrelated and their link page can't be found from their home page.

I tend to ignore those requests.

One Way Links
Here is a website that specializes in helping you get one way links. Haven't tried it yet - but it looks interesting. I will check it out.

One Way Link Building

George Torok
Marketing Speaker
Marketing Expert & Author

1 comment:

Website Marketing said...

I agree. It's great to have one way links to your website. Great article.