Here's a marketing book, The Oblivious Expert, that is packed with the best wisdom from over 150 the world's best marketing and sales experts, gurus and wizards.
One obvious way that you become an expert is to collect, read and summarize the best advice from the established experts in the field. An interesing strategy used by the author/editor of this book.
I'm one of the experts included in this book. Naturally that makes me an obvious expert. (No blushing here.) Obvious experts don't blush. They politely smile and accept the accolades.
Here is a list of contributors to The Oblivious Expert:
You will recgonize some giants of marketing and sales here.
Tony Alessandra, Jeremy Allen, Debbie Allen, Alan Alpert, Kare Anderson, Elva Anson, George Ansong, Michael Anthony, Tom Antion, Stephanie Bacak, Rochelle Balch, Corbin Ball, Robert Bayliss, Sue Becker, Peter Bender, Rick Beneteau, Debbie Bermont, Lillian Bjorseth, Orlando Blake, Ken Blanchard, Michele Blood, Wally Bock, Carol Boczarski, Diane Booher, Deniece Bossler, Linne Bourget, Al Bredenberg, Robert Britton, Marjorie Brody, Edward S. Brown, Frank Candy, Chris Carey, Michelle Casto, Ira Chaleff, Susan Chambers, Eric Chester, Bobbie Christensen, Bobbie Christmas, David Clarke, William Cohen, Joyce Coleman, Saralyn Collins, Jo Condrill, Mary Cook, Robert Corallino, Marisa D`Vari, Janet Delph, Jean Desmond, Jennifer Dicks, Laura Doyle, Burt Dubin, R. Wayne Eisenhart, Elsom Eldridge Jr., Mark. L. Eldridge, Joe Esposito, Linda Fayerweather, Joshua Feinberg, Erin Flynn, Michel Fortin, Paul Franklin, Patricia Fripp, Patricia Fry, Gary Gagliardi, David Garfinkel, Dawn Gay, Eric Gelb, Richard Gerson, Malcolm Gladwell, Connie Glaser, Fred Gleeck, Sheronde Glover, Bill Goss, Ida Greene, Alan Guinn, Daniel Gutierrez, Steven Haas, John Edmund Haggai, Deb Haggerty, Gail Hahn, Doug Hall, Janet Hall, Lisa Halpin, Mark Victor Hansen, Susan Harrow, C.J. Hayden, John Hedtke, Robyn Henderson, Edward Hendricks, Les Hewitt, Kathie Hightower, Judy Hoffman, Kevin Hogan, Darryl Hold, William Horton, Ross Huguet, Richard Johnson, Robert Jolles, Paul Karasik, Colin Keogh, Ed King, Carl Kline, Christie Knight, Rochelle Kopp, Cliff Kurtzman, Tom Lambert, Martha Lanier, R. Dale Leighv, Debra Leopold, Susan Levin, Jay Conrad Levinson, Irene Levitt, Mike Litman, Gary Lockwood, Peter Lowe, George Lucke, Linda Mackenzie, Jacqueline Marcell, Sherry Maysonave, Kevin McCarthy, Chris McClean, Lynne McClure, Leslie McClure, Robert Menard, IIPaul J. Meyer, Robert Middleton, Barry Minkin, Ivan Misner, Donald Moine, Peter Montoya, Bonnie Moret, CB Motsett, Nick Nichols, B.L. Ochman, Glenn Parker, Roger Parker, William Parkhurst, Raleigh Pinskey, Linda Pinson, Nancy Poffenberger, Dan Poynter, George Price, Linda Radke, T.J. Reid, Fern Reiss, Susan RoAnne, Denine Rogers, Jim Rohn, Marilyn & Tom Ross, Jeff Rubin, Mark Sanborn, Sandra Schrift, Jerry Schwartz, Gini Graham Scott, Dan Seidman, Roberta Shaler, Jerry Shea, Julie Signore, Russ Sinkler, Leslie Slawson Smith, Tim Spielman, John Stanley, Eric Steele, Lynn Stewart, Joan Stewart, Eric P. Strauss, Millie Szerman, Joe Teal, Natalie Thomas, Bob Topor, George Torok, Brian Tracy, Jason Tremblay, Bruce Turkel, Joe Vitale, Renee Walkup, Dottie Walters, Patrick Walters, Christina Wellman, David Wells, Mary Westheimer, Chris Widener, Claudyne Wilder, Mike Williams, Orvel Ray Wilson, Barb Wingfield, Barbara Winter, Angi Ma Wong, Patti Wood, Jeff Zbar, Jennifer Zick, Susan Zimmerman
It's an impressive list. That looks like fine company for a marketing expert to keep. And we judge you by the company you keep.
Who are you keeping company with - and how are you leveraging that company?
Learn more about The Obvious Expert here.
Bestselling Marketing Author
Canadian Business Speaker