Thursday, July 17, 2008

Marketing Blog Milestone: Post 251

Marketing Blog Milestone: Post 251

Celebrate your milestones - that's good marketing. Reaching significant milestones in your business speaks to your credibility, stability and persistence. All those things scream lasting value.

This marketing blog has surpassed blog post number 250. This is post number 251.

Let's review some of the best and significant posts over the past two and 1/2 years:

1. It started with a confession and epiphany in January 2006.

Post Alpha - a new marketing blog
Just recently I remarked to a friend that, "Blogs are for hobbyists and dabblers. Serious business people don't have blogs. They have real websites."So here I am starting my own blog. Why?

2. A new marketing term is revealed and defined.

Barketing Defined
A few posts ago on this blog I introduced the term “Barketing”. Since then some of you have expressed an interest in that term and asked for further clarification. Where did the term originate? Right here on this blog. This is the first time in public.

3. An example of using controversy as a marketing tool.

Christian Crusaders want to discuss DaVinci
That headline in the Globe and Mail (May 19, 2006) caught my attention. Why? Because with the reported religious controversy over the movie, The DaVinci Code, this sounded like a different approach. And that statement is a positive one.

4. Lessons to make blogging easier.

How to Create Content for your Blog
The keys to a successful blog are: relevance, frequent updates and practicality. How can you create the content for your blog? Here are a few examples:

5. The best branding example I've seen.

Branding: Death Cigarettes
I heard the best yet “How to create your Brand” story on this podcast with UK entrepreneur BJ Cunnigham.BJ created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called “Death Cigarettes”. It was presented in a black package emblazoned with a white skull-and-crossbones logo. Just imagine how this might appeal to the rebels.

6. A good example of bad marketing.

Travelodge Hotel Accuses You
At the Travelodge Hotel You Are Guilty Till Proven Innocent. At the Travelodge Hotel, (Burlington on the Lake) you are guilty till proven innocent. How’s that for customer service? How’s that for marketing?

7. The power of controversy and how it stimulates viral marketing.

Flick off!
How do you create a powerful viral marketing campaign? Clearly identify and know your target market. Really know them – what they do, where they go, how they think, what motivates them, how to grab their attention and how to speak their language. (How much of that do you know about your target market?)

8. A branding genius in the buff.

Richard Branson has Chahones
Richard Branson has ChahonesRichard Branson has chahones and he likes to show them off. Here he is running nude in the waves. Sir Richard thrives on challenge and controversy. He is the billionaire that has retained or reclaimed the boldness and brashness of a teenager. (How many boomers remember streaking?)

9. Example of partnering with a movie for cross promotion

Iron Man - the latest movie from Marvel Comics
Watch the trailer. It looks sharp. Looks like Marvel has successfully made the transition from comic book producer to movie producer. Several Marvel Comics have been transformed into movies but this is the first movie that Marvel had produced since they decided that they could do it themselves. (It's always enlightening to watch a child grow up.) Can you guess the name of the theme song for the Iron Man movie? Hint: The band is Black Sabbath.

10. Wake up call for small business - stop wasting your money on branding!

Forget branding, invest in relations
George Torok, Financial Post Published: Monday, May 12, 2008
The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business.The results of an Ipsos-Reid poll in March, 2008, should scare you. It found "a majority (59%) of small to medium-sized business owners have identified branding as a top priority."


George Torok
Marketing Speaker
Business Speaker

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