Monday, July 28, 2008

Don't be a copycat

Don't be a copycat.

Enjoy this tip from the "59 Seconds to Sales Success" - weekly tip from sales trainer and author, Kelley Roberston.

Don't be a copycat

They say that imitation is the best form of flattery. That may be true but when it comes to selling you need to be original. While it's perfectly acceptable to emulate someone you respect, you should not copy or try to exactly duplicate their approach. What works for one person may not work for someone else. Here are a few ideas to consider:

When someone else's approach, technique or strategy appeals to you, ask yourself, "Why am I attracted to this idea?" It may be its uniqueness or how easy it looks or sounds to apply. However, avoid the mistake of thinking it will be a quick fix. There is no such thing.

Next, determine how you can adapt that idea so that it becomes personal and individual to you. Let's say you hear a coworker use a particular phrase with a customer. Repeating what they say will not sound natural because you will not be using your words. Take time to play with that sentence so you deliver the same message but in your own words and style.

Finally, take the modified idea and practice implementing it into your routine. Using the approach one or two times will not likely generate the results you want. It will take effort and persistence. However your discipline will pay off.

A final note on copying. You are more than welcome to use my material in your blog, newsletter, or publication providing you mention the source and give the proper credit.

Have a productive and profitable week!

Kelley Robertson

Register for the "59 Seconds to Sales Success".

Kelley's message echoes my advice when it comes to marketing. Watch this video.

George Torok
Marketing Speaker

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