Wednesday, June 25, 2008

Viral Marketing Video

Viral Marketing Video

Enjoy this cute video about viral marketing. This video uses soap as an example. However it makes the point about virial marketing in a cute way. The video is only 2 minutes and 19 seconds and it has been viewed over 74,000 times on YouTube.


George Torok
Marketing Expert
Bestselling Marketing Author
Motivational Business Speaker

Friday, June 20, 2008

George Torok the priest

George Torok the priest

No, that's not me. But apparently there is a priest named George Torok - same name as me. It's not often that I run into a Torok. It's an unusual name. The origin is Hungarian if you are wondering.

But to hear of another George Torok - now that is extremely rare. I'm the only George in my family. I was named after a George on my mother's side.

So imagine my surpirse to hear of another George Torok. Imagine my further surprise to learn that this George Torok is a Catholic priest. My grandmother would have been so delighted.

I guess that most of us hear of or run into name doubles - especially if your name is Smith or Jones. Occasionaly the antics of your name double can cause you credit or publicity troubles. These days it might get you on a "no-fly list".

Lucky me. This George Torok sounds like a good person with an impressive background. He is recently in the news because he is celebrating 50 years of religious service.

Well, my congrats to George. I'm pleased to share the same name. I hope that you don't mind having the same name as a marketing expert. Actually, I guess that we are both in marketing because marketing is about sending a consistent message with the purpose of influencing people.

Enjoy this clip from The Journal News of New York's Lower Hudson Valley.


June 20, 2008
Tappan priest celebrates 50 years of religious service
Hannan Adely
The Journal News

TAPPAN - During five decades as a priest, the Rev. George Torok has traveled the world on Catholic missions, produced documentary and educational films, and served New York parishes.
In 2006, he became a pastor for the first time, taking the helm of Our Lady of the Sacred Heart Church in Tappan.

On Sunday, the congregation will celebrate Torok's rich life and service to the Roman Catholic Church during Mass and at a picnic marking the 50th anniversary of his ordination. As that day approaches, Torok said he wanted to focus on the diversity of the parish and the spirit of friendship.

"I want everyone in this community to feel at home and to feel welcome," he said.
The path to priesthood was not easy for Torok, who grew up in Slovakia and was placed in one of Soviet dictator Joseph Stalin's concentration camps because of his faith. That had a profound impact on him, instilling in him a desire for freedom and democracy.

"When you're persecuted, you begin to pay for your faith and then it comes to you as something very, very precious that you treasure," he said.

At age 19, he escaped by plunging into the frigid Moravia River and fleeing to Austria. He eventually crossed the Alps into Italy, where he studied for the priesthood. He was ordained in a small village in Italy in 1958.

Over the years, Torok has taken on a number of spiritual and professional roles. He was chaplain to an Italian army group that trained to fight in the Alps.

"I celebrated my first Masses on the most beautiful peaks of the Italian Alps, he said. "Snow-covered, it was such a cathedral."

He earned a doctorate in theology and canon law and was an adviser to a bishop of Slovakia when the bishop visited the Vatican. He also participated in the Second Vatican Council, which he called the most exciting and important time in his life.

Torok first came to the United States in 1968, visiting a Slovakian parish in New York City where he joined as a priest later that year. He stayed there until 1982.

While serving that parish, he traveled the world on Catholic relief missions producing and filming documentaries and taking photographs. Through his film work in India, Torok developed a friendship with Mother Teresa.


Read the rest of the article here.

No question, my grandmother would have been delighted.

So if you see news about Rev George Torok - that's not me - that's the other guy.

How did I learn of this other guy? Another benefit of Google Alerts.

George Torok - the unholy one
Marketing Speaker - for your convention or conference
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Thursday, June 19, 2008

Customer Service

Customer Service - Is it killing your business?

Your best marketing is good customer service.

Why? Because the purpose of your marketing is to get more clients buying more from you, more often.

You could have a wonderful advertising campaign that brings in eager prospects. But if your customer service is turning them off then all that advertising was wasted money.

How much did you spend on marketing and advertising last year? How much did you spend on customer service training? Customer service is the most important part of the marketing/sales chain. If customer service is your weakest link then you are hemorrhaging lost sales.

Customer service development and training must be an integral part of your marketing plan and action.

Customer service can be that distinguishing feature that attracts clients to your door. Or it could be the fly in the ointment that is secretly killing your business. Which is it? When was the last time that you examined your customer service?

George Torok

Marketing Training

Monday, June 09, 2008

Power Marketing Tip 04: Relationships trump branding

Relationships trump branding

Stop branding and start building relationships.

Small business is falling prey to the branding epidemic. We see big business spending so much money on branding and we are hypnotized to follow the herd chasing the branding grail.

Stop right now. Stop that foolish branding. Small business has a far better tool than branding. That tool is building relationships.

Small business is better at building relationships. That's your strength. Big business can't build relationships. That's why they resort to branding. That's the only type of relationship that big business can create. Branding is a cold relationship and one sided. It is all about the big business controlling conformity within their organization. Branding sends messages that say that our company is great.

Small business would be better off to focus on relationship building instead of branding. Relationships are built on engagement, personalization and warmth.

Relationships say, "We think we have great customers."

How can you build stronger relationships?

Personalize your conversations. Remember the TV show, Cheers - where everybody knows your name.

Praise your customers. Compliment them. Give them awards for continued loyalty. Hold appreciation events.

Personalize your service. Instead of treating everybody the same, discover how they want to be treated, then treat them that way. Don't hide behind corporate policy.

Build stronger relationships with your customers and you won't need to worry about branding.

George Torok
Power Marketing

PS: Tell me how this tip helps you.

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Sunday, June 08, 2008

Yahoo Video

Yahoo Video

YouTube might be better known when it comes to Internet video but there are others out there. If you are posting video on YouTube, (owned by Google), then you might as well post the same videos on Yahoo Videos.

Once you have the video - publishing the video is free and as easy as posting on YouTube. So if you already posted your videos on YouTube - it's a nobrainer to also publish on Yahoo.

Yahoo Videos seems to have similar options to YouTube - the sharing options and ability of imbed the video on your website or blog as demostrated below with the first video that I published on Yahoo Videos.

This particular video did not publish correctly on YouTube. The sound and video were out of sync and choppy - but it worked perfectly on Yahoo Video.

George Torok

Marketing Expert

Marketing Speaker

Toronto Convention Speaker

Friday, June 06, 2008

Partnerships: Bradjelina

Partnerships: Bradjelina

Sometimes the right partnership can make you bigger that the two of you combined.

Consider Brad Pitt and Angelina Jolie. Both of them are attractive and reasonably good actors. Brad has appeared in many movies. I can only think of Angelina Jolie in the Laura Croft movies. I think there were two.

There are far better actors and actors with far more prolific movie appearances. So why the hype over them? As a couple they have a certain charm and mystic that exceeds their individual power.

We've seen this in sports. The team with the superstar in not necessarily the one that wins. It's the team that performs better together.

Mark Victor Hansen and Jack Canfield, the producers of the Chicken Soup series of books, were far more powerful than either on their own.

Ziegfried and Roy were nothing without the other.

The longest running and most successful rock and roll band, The Rolling Stones, are huge as a group. But none of them have made a name on their own.

If you want to take your business to the next level and beyond - maybe it's time to consider a partnership.

George Torok
Marketing Speaker
Executive Briefing
Canadian Motivational Speaker

Wednesday, June 04, 2008



What's in it for me?

Whenever you send a marketing message to your clients - they are playing this question in their head - WIIFM?

What's in it for me?

The less familiar you are to the message sender the stronger this question is - WIIFM?

The less they trust you - the stronger this question reverberates in their heads - WIIFM?

When you launch into your sales pitch the listener is asking - WIIFM?

When you deliver your networking 30-second speech, the other person is thinking - WIIFM?

Don't be afraid of this question. Anticipate it. And answer it early in your marketing message. Then they will stay tuned to the rest of the message. Otherwise they tune out.


George Torok
Free Marketing Tips
Marketing Speaker - for corporate meetings and association conferences

Tuesday, June 03, 2008

Get Out of Voice Mail Hell

Get out of voice mail hell

If you have ever called a big corporation to get information, report a problem or complain then you will love this website. Almost every business uses voice mail. In fact I am surprised when I can't leave a voice message for the person. As a small business owner I am a big fan of voice mail.

But sometimes the corporate automated voice mail system traps you in voice mail hell. You are asked to answer the questions of a robotic voice or type in your 16 digit account number more than once or be frustrated at listening to all the options only to discover that none of the above apply.

If you want to know how to short cut your way through the corporate voice mail hell - then visit this website to learn the short cuts. This site has compiled a long list of big corporations (mainly in North America) that most of us need to call at some time.

Follow the instructions to talk to a real live person.

I imagine that some of you will feel like having a cigarette after you discover the short cuts on this site on how to get out of voice mail hell.

Here is the site -

My gift to you. Give em hell.

Isn't the Internet grand?

George Torok
Executive Briefing
Marketing Tune-up

Monday, June 02, 2008

YouTube video for marketing

YouTube video for marketing

Should you post a video on YouTube to promote your business?

Like many things about the social networking websites of the Internet - the answer is yes and maybe.

Yes, because it is another way to distribute your message. Yes because if you have an interesting video or a message worth hearing then some will see your video and if they like it they will tell others. If it is poignant or controversial bloggers might even post it on their blog and comment for their blog readers.

Yes, because it is inexpensive and easy to do. It is free to post the video. Your cost is the use of a video camera and perhaps video editing software and some time.

Maybe, because you don't want to say or do something that will alienate your clients. But that is no different from any public appearance that you make. You want to be on message for networking events, media interviews and public speaking.

Just because some folks post embarassing videos dosen't mean that you need to join that club. Make a boring video - as long as you stay on message. Of course an interesting video is better.

I've just started experimenting with YouTube video and recently posted a dozen videos. They range from about 30 seconds to seven minutes.

You can view them at my YouTube channel here.

Below are a couple of the videos that you will find.


This first video is me talking to the camera while on the street in downtown Toronto.

This second video is a excerpt from my presentation. This segment is about the power of perception and highlights Coke's use of perception to sell Coke for alot more money than it costs to produce it.

Click here to view the rest of my YouTube videos.

George Torok
Toronto Convention Speaker
Motivational Business Speaker