When I first saw the name "JYSK" on the store marquee I wondered what they sold and quickly forgot the name, "J... something?"
I wondered what they sold but not enough to go in the store.
I drove and walked past the JYSK store more times. Each time I wondered what they sold. And I wondered what was the correct way to say the name. I even tired to remember the name to Google it - but always forgot.
Then one time I noticed the subtitle on the sign – Bed, bath, home.
Ah – you mean like Home Sense?
Now there's a good name.