Wednesday, April 23, 2008



Dumb name.

When I first saw the name "JYSK" on the store marquee I wondered what they sold and quickly forgot the name, "J... something?"

I wondered what they sold but not enough to go in the store.

I drove and walked past the JYSK store more times. Each time I wondered what they sold. And I wondered what was the correct way to say the name. I even tired to remember the name to Google it - but always forgot.

Then one time I noticed the subtitle on the sign – Bed, bath, home.

Ah – you mean like Home Sense?

Now there's a good name.

George Torok

Marketing Speaker

Business Speaker

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