Saturday, February 02, 2008

Ground Hog Day

Ground Hog Day - Feb 2

Ground Hog Day is one of those days that you might leverage to promote your business. Hold a special event, promotion or sale for ground hog day.

Years ago I decided to mail a Ground Hog Day post card to my database. That included clients, prospects and media contacts.

I ordered 500 Ground Hog day postcards from Wiarton, Ontario - the home of Wiarton Willie. The postcards arrived in November and I handwrote them over the Christmas holidays. On January 15 I dropped them into the mailbox.

I had hand addressed all 500 postcards with the message, "Willie predicts a great year, George Torok."

Willie died just before Ground Hog Day. He was 14 and for a ground hog that was like 90 in human years.

Because of that post card I got media coverage and business. The point for you is that if you do the right things it will pay off, never how you think or when you expect it.

George Torok

Boston Globe
Groundhog Predicts More Winter Weather -
... groundhog Punxsutawney Phil, holds Phil as his other handler, Ben Hughes, pets him on the head Ground Hog's Day in Punxsutawney, Pa.

Groundhog .org - the Official Site of the Punxsutawney Groundhog Club
Official site of the Punxsutawney, Pennsylvania, Groundhog Club. Includes detailed history of the day, a listing of local events, and printable activity

Groundhog Day
The history of how Groundhog Day started and what it means.

Groundhog Day (1993)
Directed by Harold Ramis. With Bill Murray, Andie MacDowell, Chris Elliott. A weatherman finds himself living the same day over and over again.

Groundhog Day - Wikipedia, the free encyclopedia
Open-content encyclopedia article covering the history of the holiday.

Groundhog Day (film) - Wikipedia, the free encyclopedia
Groundhog Day is a 1993 comedy film directed by Harold Ramis, starring Bill Murray and Andie MacDowell. It was written by Danny Rubin and Harold Ramis and ...

Groundhog Day History from Stormfax® 2008
Punxsutawney Phil Groundhog Day history from Stormfax® with Folklore & Winter Weatherlore.

Groundhog Day: February 2nd. Great links to kids' crafts and ...
Get into Groundhogs this February with the kids! Here's a collection of Groundhog Day Fun from all over the web.

Groundhog Day - The Website
visitors from Groundhog Day, 2000 till Groundhog Day 2001 There were counter.1998.gif (1597 bytes) ... visitors from December 10, 1997 till Groundhog Day, 1998.

Groundhog Day Facts and Tradition - Is it Spring Yet? - Candlemas
How Did the Groundhog Get a Day of His Own? The lowly groundhog, often called a woodchuck, is the only mammal to have a day named in his honor.

Groundhog Day: The Movie
Groundhog Day, the movie, is about how we can break through to our true selves so that compassion, creativity and love are an inherent part of life.

No comments: