Friday, September 14, 2007

Die Hard - The Jackal

Die Hard – Die Harder

Bruce Willis meets the Jackal.

The remake of the movie, “The Jackal” featured Bruce Willis as the Jackal.

As a fan of the original “Day of The Jackal” movie and a reader of many books about Carlos the Jackal I was excited to watch this movie. I still enjoy watching this movie.

I believe that this movie showcases Bruce Willis as his best as an actor. I never thought of Bruce Willis as a great actor however he shines in this movie. Most of the time, he plays the cold hearted mercenary killer. That is mixed with his masquerades as the fat Canadian saying “eh” and the cute American gay. That was interesting to watch Bruce kiss another man on the mouth. Certainly not die hard material. But of course Bruce was considered a gay sort of name for awhile. That was why the original TV series on the Hulk used David as the Hulk’s alter ego and not Bruce his real name.

So what’s my point?

You can recycle good themes. What sold once will sell again. It might need some repackaging. If fact we are witnessing a lot of repackaging lately and very little novelty. Of course if it was done 30 years ago and your audience hasn’t seen it – it is novel to them.

Hollywood does this very well. Look at the TV shows from decades ago that became new movies – Beverly Hill Billies, Addams Family, Superman, Lost in Space, The Fugitive, Star Trek, The Twilight Zone, Mission Impossible…

I know there are more but my memory deceives me.

If you want “new” marketing ideas dial back 30, 50 or 200 years and see what you come up with. Don’t be afraid to resurrect old themes to leverage your marketing. A theme from 30 years ago has both nostalgia and novelty.

I wonder when they will come with an Ed Sullivan movie.

George Torok

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