Friday, August 31, 2007

Yellow Page Ads - mistakes

Yellow Page Ads - mistakes

I’ve had several questions from my clients about Yellow Page Ads. What are the common mistakes regarding Yellow Page Ads?

Designing your ad to blend in with the competition.
Not understanding what your prospects are looking for.
Putting your business name at the top of the ad.
Putting your slogan at the top of the ad.
Putting too much in the ad.
Using too much colour.
Using reverse print.
Not standing out.
Not grabbing your target market.
Not measuring the results of your ad.
Not thinking like your prospect.
Ignoring the other ads.
Not including a call to action.

George Torok
Marketing Specialist

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