Wednesday, June 06, 2007

Visa Small Business Conference in Montreal

Visa Small Business Conference

Did you attend the “Visa Small Business Big Thinking Conference”? It took place in Montreal on Monday June 4, 2007. If you missed it then read some of the key points from my presentation. If you attended the conference then you might check your notes to ensure that you captured these critical points.

I was delighted to be speaking to the eager entrepreneurs at the Visa Small Business conference on how to get more from budget-effective marketing.

Here are some of the learning points from my marketing presentation: It was a packed room and an explosive session. The presentation was both entertaining and enlightening.

You cannot - not market. Everything you do is marketing.
Being good is not enough. You must actively sell and market yourself.
Success is the result of doing little things consistently well over time.
Observe successful people and ask yourself, “Why do they do things that way?”
Success in business comes from following systems.
A system is a process to get to your goal.
A system is built on a key principle.
Systems beat talent.
You are responsible to manage the perceptions of your prospects.
The image of success is a perception determined by your display of confidence.
Focus on your strengths.
Build relationships by saying “thank you”.
Get the media to call you the expert.
Print media exposure has more credibly and is easier to leverage.
Sell to people’s wants – not their needs.

That’s it for now. Of course there was more. The attendees at the Visa Small Business Big Thinking conference received the full presentation. You only get the bullet points here. Perhaps you might attend the next Visa Small Business conference next year.

If you attended the Visa Small Business conference then feel free to comment on this blog post. I welcome your comments and questions.

Visa will be posting more notes, photos and comments on their website in July. Visit the Visa Small Business Conference site to see more.

Rick Spence was the content provider for this Visa Small Business conference. He arranged for all the speakers. The program especially featured Quebec entrepreneurs. He is former editor of Profit Magazine so he knows a lot about entrepreneurs and entrepreneurship. Learn more about the Visa Small Business conference by reading his Canadian Entrepreneur blog.

George Torok
Marketing Specialist
Presenter at the Visa Small Business Conference
Co-author of Secrets of Power Marketing

1 comment:

Rafael Mauricio Menshhein said...

Good evening.

Thank you for share with us this article.
We learn about marketing every day and we got to be modest to accept the lessons.
We make marketing all the time, since we born to advanced ages and want to be better that can be.
The people wants attention to buy, they want to be comfortable to ask something to the salesman and make his own personal marketing.
If you make marketing with your heart you can be a good marketeer.
Congratulations for your presentation an thank you again.

Have a nice night.