Saturday, June 23, 2007

CAPS Toronto Speaker's School

CAPS Toronto Speaker's School

This post is for attendees at the CAPS Toronto Speaker's School held June 23, 2007.

If you attended the CAPS Toronto Speaker’s School then this is a reminder and summary of some of the key points from my presentation. If you did not attend this one-day program that these notes might make less sense to you.

If you attended my presentation at the CAPS Toronto Speaker's School then you can probably guess why I’m posting this notice. It’s all marketing.

As a long time member of CAPS and the Toronto chapter in particular I was delighted to offer my hard learned lessons on how to get more traffic to your website. (CAPS is the Canadian Association of Professional Speakers.)

My presentation was entitled, “Profitable Marketing Strategies”.

There are only two ways to increase profit – increasing revenue and decreasing costs.

Increasing revenue through your website means one or more of increasing targeted visitors, and improving conversion. You might add increasing prices and up-selling. I believe that those two are just variations of conversion.

In this presentation I focused on attracting more targeted visitors to your website.

Here are a few tools that you should use to help you examine websites and their search success:

Google – the number one search engine.

Overture Keyword Selector Tool – use it to learn the total number of searches in the previous month for a word or phrase on Yahoo. Estimate searches on Google by multiplying by three.

Link – use it to check the number and nature of links to a website. Be sure to check your competition.

Watch for more notes from my presentation to the CAPS Toronto Speaker's School on this blog.

Blogger’s Manual
As promised I will provide a free copy of the Blogger’s Manual as soon as it is complete. That will be within the next two weeks. Visit this blog to learn when it is available and obtain your copy of this ebook on the “How to’s” of blogging. Watch for it!

George Torok
Member of CAPS Toronto
Marketing Specialist

Click for more information about CAPS. (Canadian Association of Professional Speakers)

Click to read about upcoming CAPS Toronto events.

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