Tuesday, May 08, 2007

What does Marketing do?

What does marketing do?

An interoffice softball game was held every year between the marketing department and the support staff of one company.The support staff whipped the marketing department soundly.

To show just how the marketing department earns its keep, they posted this memo on the bulletin board after the game: "The Marketing Department is pleased to announce that for the 2006 Softball Season, we came in 2nd place, having lost but one game all year. The Support Department, however, had a rather dismal season, as they won only one game."

I found the above on Rick Spence's Canadian Entreprenuer Blog.

It's a cute anecdote and nicely illustrates the role of marketing. Notice that there are no lies in that memo. Marketing is not about telling lies. It is about demonstrating how your product or service is superior. Highlight the positive of your position while diminishing the competition. Good marketers don't play fair.

Rick Spence, thanks for this gem.

George Torok
Secrets of Power Marketing

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