Tuesday, January 02, 2007

Liar, Liar Pants on Fire

Marketing is about sending messages. Marketing is not about lying. Unfortunately, some marketers don’t understand the difference. Lying is not sustainable marketing - nor is it ethical marketing.

Marketing is about telling good and flattering stories. It is not about telling untrue stories. Please don’t lie. For example, it is one thing to report that one of your customers claims that you “walk on water”. It is another thing for you to claim that you walk on water.

Don’t state that you are the nation’s leading, number one or the best – unless you have clear supporting evidence of those claims.

If you received an award, then boast about that award – but don’t pretend that a regional award is a national title.

Tell your marketing story - but please don’t lie.

George Torok
Power Marketing

3 comments:

Rafael said...

When you lie you loose your dignity and bring down the company.
The people needs the truth and the marketing professional needs the people.
If you make everything with your heart and confidence you will get success.

Ben Rowe said...

And now that we live in such an inter-connected world, it's harder and harder for businesses and brands to get away with lying. Which is a good thing.

Anonymous said...

The Internet makes it easier to catch liars in their lies.