Monday, November 13, 2006

Unfair – no fair

Which of the following would you want your competition to say about you?

A. He is a perfect gentleman.

B. He plays unfair.

If you picked ‘A’ then you are already losing.

If you picked ‘B’ then you might be gaining on or beating your competition.

If you are gaining on or beating your competition – they will never admit that you are playing fair. That would make them look bad.

If your goal is to be fair to your competition – shame on you.

If your goal is to grow your business, and along the way – crush your competition – good for you.

Stop feeling obliged to your competition. Stop playing fair with them. Beat them. Destroy them. Crush them.

Don’t play fair. Play to win. Your customers will applaud you.

George Torok
Power Marketing


Anonymous said...

How are you defining Fair vs. Unfair.. I am worried people might misinterpret your comments to saying you should be unethical (which is also unfair)..

George Torok said...

Hi Curt,
Thank you for your comment. You raise an important point.

Playing unfair doesn't mean being unethical.

Playing unfair means using every tool you have to win.

Walmart is often accused by its competitors of playing unfair. Yet they are certainly ethical and more than fair to their customers.

If you offer twice the value of your competition - that is certainly unfair to your competition. It is ethical and perfecty fair to your clients.

Play unfair. Play to win.