Wednesday, October 25, 2006

Marketing Test: So What?

Does your marketing material stink?

Let’s be more direct -- Does your marketing material suck?

You might not like that question. But it is an important question for you to hear and ponder. The more you ask that question the more money you will save.

Even more important is the question, “So What?” This question will save you a huge amount of money. Look at what you are saying and view it from the mind of your prospects while asking the question, “So What?”

Don’t be afraid of that question. Learn to ask it more often.

Consider this:

Your marketing material states that you’ve been in business for 10 years. So what?
What does that mean to your prospect?

You offer a round-the-clock help line. So what?
What does that mean to your client?

You have a big showroom. So What?

You have clean uniforms for your staff. So What?

Test all your marketing statements against this question, “So what?”

George Torok
Power Marketing

No comments: