Thursday, August 10, 2006

Dog Days of Summer

Get media attention when the news is slow, and it is usually slow during the dog days of summer. How can you leverage the Dog Days of Summer as a marketing opportunity?

Here are some Dog Days of Summer ideas that you might consider:

  • Hold a Dog days sale with a dog theme.
  • Hold a Dog Days beauty contest.
  • Put doggie water-dishes outside your shop.
  • Hold a “who looks like their dog” contest.
  • Show dog movies like Rin Tin Tin and Lassie.
  • Photograph owners with their dogs (or hire a professional photographer)
  • Collect and donate money to the animal shelter.
  • Mail a Dog Days postcard to your clients and prospects.
  • Give away free doggie biscuits.

It might be the Dog Days of summer – but you can still have fun with it.

George Torok

Power Marketing

1 comment:

Asif Suria said...

Or you could look at how the Dogs of the Dow have done since the beginning of the year.