Monday, July 10, 2006

Marketing System

When I am asked, “What is the most important element in a successful marketing program?”

My answer is, “Following a good marketing system.”

I have found that following a system is critical to success in any field – including marketing.

Too many people fail when they try to run their life, their business or their marketing by the seat of their pants. They make the mistake of believing that luck, talent and flitting about will pull them through.

What a mistake and what a shame.

If you want to appreciate the power of systems – go to Las Vegas. Watch what the casinos do. They follow good systems. And they clean up.

The fundamentals for a good system are the same in any field.

Rules to a Good System
1. A system is a process. It is the means to the end. It is not the goal.

2. A system is built on a key principle or set of principles.

3. A system is a set of habits and routines. Almost like a series of logic statements; if this – then that. A system must not depend on how you feel.

4. A system must be persistent and consistent.

Follow these four rules and you will build good systems.

Remember that an imperfect system is always better than no system. So start building your systems because that will lead to more success for you.

To build better marketing systems – read the book, Secrets of Power Marketing.

To implement better marketing systems call George Torok at 905-335-1997.

George Torok
Power Marketing

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