Friday, June 16, 2006


Does your business have a blog yet?
If not, what are you waiting for?

What is a blog?
It is a specialized type of website. The word “blog” is composed of the two words “web log”. A blog is a website that is easy for non-programmers to update. The owner of the blog can update as often as she wants. Many blogs are updated as often as every day - some only once or twice a month. Blogging gained public notice in recent political campaigns and social protests. Why? Because these groups are more willing to engage new technology in their quests. Business is often the last group to get on board. Business blogging is catching on. Try not to be the last one on your block.

Why should a business owner have a blog?
It is another marketing channel you can use it to post tips, announcements and news about your business and industry. It is an efficient and effective way to stay in touch with your clients. It is a powerful way to put a more personal face on your business. Most blog posts are short and informal. Blogs can help boost your main website ranking because search engines like blogs better than traditional websites. Blogs are listed in the main search engines as well as blog directories. Blogs have tools that automatically submit to the search engines and directories every time you update it. The most popular blog – is owned by Google. One more bonus: you can have a blog for free.

What are you waiting for?

George Torok
George Torok Seminars

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