Friday, May 05, 2006

Power Marketing Principles

Enjoy these principles of Power Marketing:

You cannot - not market

Marketing is about sending messages

Marketing makes it easier to sell

Selling is job #1. Marketing is job #2.

Only some of your people are selling - but all of your people are marketing

Better marketing makes it easier to sell

Half of your marketing is wasted

The best marketing is when other people talk about you

The above are marketing principles, which means that you should reread them and digest them. What do they mean to you? What techniques do you use to follow these principles?
What things could you do to make better use of these principles?

Principles provide the foundation. To build your castle you need to implement with techniques that follow the principles. Otherwise the castle exists only in your dreams.

Understand the principle - the truth.
Apply the technique - your action
Reap the reward - your success.

George Torok
Power Marketing

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