Friday, April 07, 2006
ET phone home
The movie, E.T. (1982) is an old Steven Spielberg movie. But there are some wonderful messages that we can learn from it. If you haven’t seen it – watch it. If you haven’t seen it recently – watch it again.
The first lesson might be that we should not be afraid of something or someone just because they are different from us.
The second lesson is that every once in a while something comes along that completely changes our perspective. Remember when the world changed from flat to round (most of us were not born yet)? Remember when the earth was no longer the center of the universe? Remember when the Soviet Union was the evil empire? Remember how the Internet changed the world? Things change.
The third lesson is: be clear and simple in your message. ET said, “ET phone home.”
Wow! That is a simple and clear message.
The last message is hope. Remember the scene near the end of the movie with the boys riding their bicycles and they started to fly? How did you feel watching that scene? I felt joy and hope.
There are some powerful messages for marketers in that movie.
Watch the movie.